Northwind Supply — headless store rebuild
Replatformed a 4,000-SKU catalogue and rebuilt the checkout around a single-page flow.
Nine selected projects across e-commerce, SaaS, local services and consumer brands. Every number below is measured against a pre-launch baseline.
Replatformed a 4,000-SKU catalogue and rebuilt the checkout around a single-page flow.
Marketing site plus in-product dashboard sharing one design system and token set.
Property search, saved listings and a lead router that pushes straight into the CRM.
Nine short-form formats, one production pipeline, three posts a day without burning the team.
Full rebrand: logo suite, colour architecture, motion rules and a 46-page guideline.
Messaging rewrite plus a component library the client's team now ships pages with.
Server-side events, consent mode and a contribution-margin dashboard for six markets.
Launch identity, store creative and a paid-social sequence tuned to install cost.
Interactive vehicle configurator with financing calculator and dealer hand-off.
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Northwind Supply came to us with a slow store and a checkout nobody finished. Here is how the eleven weeks went.
A 4,000-SKU catalogue on a theme that had been extended for six years. 6.4s LCP on mobile, a four-step checkout, and a search that returned nothing useful for two thirds of queries.
Rebuilt the storefront headlessly, moved search to a hosted index, collapsed checkout to a single page and instrumented every step server-side before touching design.
Bring us the messy version. We are at our best when the brief starts with 'this is more complicated than it looks'.